Abbeygate Sixth Form College Catering Logo and branding - Student Design Competition
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We are launching a new in‑house food experience designed to change how students experience everyday food on campus.
This project goes beyond a logo or a name. It’s about making food more enjoyable, healthier and reasonably priced, while reflecting the diversity of the people who use it every day. Food should feel welcoming and something to look forward to — not an afterthought, not exclusive, and not limited by culture, diet, cost or choice.
The new catering offer will focus on fresh ingredients, global flavours and balanced options, designed for a busy student environment and accessible to everyone. Whether someone wants something quick, nourishing, familiar or new, this service should feel inclusive, modern and student-centred.
Students are being asked to help shape this by creating both the name and logo for the new catering brand. The outcome should represent ideas of shared food, shared space and everyday wellbeing, and work in the real world across cafés, menus, signage, uniforms and digital platforms.
This is a live project, and the strongest ideas may be developed further and used as part of the final catering brand.
Competition brief
Project overview
We are launching a new in‑house catering provision at Abbeygate Sixth Form College and need a brand name and logo to match.
The catering offer focuses on:
- Healthy, balanced food
- Reasonable pricing
- Global flavours
- Choice
- Inclusivity and accessibility
- A student-centred, modern environment
This is a live branding brief. The final outcome must work in real operational settings.
Your task
You must create:
- A brand name for the catering provision
- A logo that visually expresses that name
The name and logo must work together as a coherent identity.
Naming criteria (this matters)
Your chosen name should be:
- Inclusive – food for everyone, no cultural hierarchy
- Approachable – easy to say, spell and remember
- Timeless – not trend‑based or gimmicky
- Works with our values
- Flexible – works across cafés, signage, uniforms, menus
Avoid:
- Slang that will date quickly
- Overly literal names (“Healthy Food Café”)
- Cultural stereotypes or tokenism
You are expected to justify your naming decision.
Logo expectations (higher standard)
Your logo should:
- Translate the idea behind your name, not illustrate food items
- Demonstrate understanding of identity design, not poster design
- Be confident, legible and scalable
- Be vibrant and fit the college setting / values
You should show:
- Concept development
- Thoughtful typography
- A clear visual system
- Restraint and clarity
Technical requirements
The logo must:
- Work in colour, black & white, and single colour
- Scale from very small to very large
- Work on light and dark backgrounds
- Be suitable for print and digital use
- Consider using colours that complement or are inspired by the Eastern Education Group's brand colours (viewable in the entry form below).
Entries will be judged based on the following criteria
- Alignment with College values.
- Creativity and Originality - uniqueness and innovation in design.
- Clarity and Scalability - legibility and effectiveness at various sizes.
- Relevance - how well the logo represents the brief
- Presentation - quality of submission and accompanying description
The competition will be judged by a panel (tbc). The winning submission will receive £100 in Amazon vouchers.
The winning design may need to be adjusted or tweaked depending upon approval by the Eastern Education Group.
Submission deadline: 25th May 2026 (Noon)
Submissions to: dan.harrison@easterneducationgroup.ac.uk
View full competition rules and enter now
To view examples, brand colours and for more details on entering, download the form below.
